Cool-Lux Shift Baseplate

Cool-Lux's groundbreaking baseplate promotional video for NAB was meticulously crafted at Viewpoint Studios in Pittsburgh, PA, showcasing not only the creative filming process but also delving into the intricate realms of production and post-production. From the initial filming at Viewpoint Studios to the skillful application of stop-motion and rotoscoping during post-production in After Effects, this video explores the fusion of artistic vision and technical proficiency that defines Cool-Lux's innovative approach.